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Case Study: Breakaway Tackle

Discover premium tackle, designed by anglers, for anglers. From the original Breakaway Lead to cutting-edge rods and accessories, trust Breakaway Tackle for your next fishing adventure.

Year

2025

Product Type

Redesign & Private Content Architecture

Client

Craig Bickers

Service

OpenCart to WooCommerce

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Project Overview

OpenCart to WooCommerce

Craig approached me to migrate their OpenCart website to WooCommerce so the business owner could manage the site independently without technical complexity.

Beyond migration, I was given full creative freedom to redesign the website from the ground up, using only the existing logo as a reference—while ensuring the system remained simple, scalable, and easy to operate.

The Challenge

  • OpenCart backend was difficult for the owner to manage
  • No clear structure for content visibility
  • Need for a modern redesign without overcomplication
  • Requirement to restrict certain content to verified customers only

The solution needed to balance simplicity for the owner with advanced functionality behind the scenes.

The Solution

  • Migrated all data cleanly from OpenCart to WooCommerce
  • Designed a modern, conversion-focused interface using the existing brand identity
  • Simplified the admin experience for non-technical management
  • Built a conditional blog system visible only to logged-in customers with completed purchases

Ensured performance, security, and long-term maintainability.

The Results and
Key takeway

A Stable, Maintainable Platform Built for Scale

  • Owner gained full control of the website without technical dependency
  • Modern, clean redesign aligned with the brand
  • Exclusive content system created additional customer value
  • Improved usability for both customers and administrators
  • Scalable WooCommerce foundation for future growth

This project demonstrates how migrations can be used not just to change platforms—but to simplify operations, improve usability, and unlock new business capabilities.

Client Feedback

We gave Matloob full creative freedom, and the results exceeded our expectations. The site is easier to manage and far more flexible than before.